Why I Started Solar Home Advocate
If you're reading this, you likely invested in a solar system for your home and family and you have some concerns... or maybe things have already gone wrong, very wrong.
Perhaps your bill isn't lower. Maybe the savings the solar sales rep promised never worked out. Maybe the company that put the panels on your roof isn't answering the phone anymore.
I started Solar Home Advocate so homeowners like you can find the facts and research they need.
And the fact is, there is a serious solar crisis going on right now. You see, more than 100 residential solar companies filed for bankruptcy in 2024 alone. State attorneys general are suing installers for deceptive sales in Arizona, Connecticut, Florida, Minnesota, New York, Ohio, and more than 20 other states.
Even worse, homeowners are locked into 25-year contracts they didn't fully understand. They don't know what to do or where to turn for help.
That's the gap we are trying to fill.
I'm not a solar expert. I'm not a lawyer. I'm a father, a homeowner and a business owner who saw a problem and felt like I could be part of the solution. So I built a team to help find that solution for you.
Here's what you'll find on Solar Home Advocate:
What's actually in your solar contract, in plain English. The escalator clause. The dealer fee. The transfer restriction. The UCC-1 lien. The things that never got explained at the kitchen table.
Which solar companies have gone bankrupt, and what that means for your warranty. Freedom Forever. Sunnova. SunPower. Titan. Pink Energy. Vision Solar. Lumio. If one of them touched your contract, you need to know what changed.
Which state AGs are fighting for homeowners, and how to file a complaint yourself. Every state has a consumer protection division. Most homeowners have never used it. We'll show you how.
The red flags before you sign, and your options if you already did. Education first. Offer second. In that order.
Every article is free. No paywall. No sales pitch.
If your solar situation doesn't feel right, there's probably a good reason. This is the place to figure out what to do about it.
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Thanks for being here.
Here to serve you,
— Damian Lanfranchi
Founder, Solar Home Advocate